'Degrees get you into the room, it is the attitude that counts,' says adman Madhukar Kamath.
The event will be telecast on MSM's sports channels -- Sony Six and Sony Six HD in English - and Sony Aath, the network's only regional channel, in Bengali.
Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto
The community has taken offence to being wrongly stereotyped as watchmen in the ad which also plays on an exaggerated Hindi accent to seem funny
A growing number of firms are putting in formal policy frameworks to tap into company alumni and facilitate the return of former employees, discovers Sangeeta Tanwar.
The ability to make out fake news from real could save the coming generations a huge amount of conflict and heartburn, says Vanita Kohli-Khandekar.
The publishing house faced massive backlash online on Friday after an advertisement of the book launch on Saturday with Bharatiya Janata Party leader Kapil Mishra as a guest of honour did the rounds on social media.
'I could see the silhouettes of three men on the sixth floor.' 'I pointed them out to the NSG personnel standing beside me and suggested they take them out.' 'They did not have the clearance to fire.'
Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?
If you want to apply for a job at State Bank of India (SBI), any default on loans or credit card payment will render your ineligible.
The members approved the recommendation of the BCCI's affiliation committee to grant full member status to Chhattisgarh State Cricket Sangh, which will be part of Central Zone for all BCCI tournaments.
'Celebrities have to make sure they do enough due diligence on their own before they sign up multi-million dollar contracts.' 'Today, it is just easy money. Lend your name, lend your face and laugh your way to the bank.'
The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and ZEE -- have all launched music and dance reality shows in the 9-pm slot on weekends.
Martin Sorell on how effective is Modi's media strategy
With empty stands greeting the Indian F1 Grand Prix during the first two practice session, Raja Sen begs the organisers to open the gates and bring in the junta. 'At least, Formula One will feel compelled to bring its mega budget circus back to India at the soonest'.
The top five most mentioned Twitter accounts in tweets as on Thursday were those of Narendra Modi (@narendramodi) with 16,395 tweets, followed by @BJP4India (BJP's verified Twitter account) with 11,875, @RahulGandhi with 5,398, @INCIndia with 4,202 and @AmitShah with 3,496.
Nestle India has tied up with five cement manufacturing units.
Having stepped down as president of the embattled Indian Cricket Board that is facing the heat from the Supreme Court, Shashank Manohar said he quit as he was not capable of implementing the recommendations of the Justice Lodha Committee and see BCCI's structure collapsing.
Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports.
Three businessmen disclose their success mantras: One belongs to an old Marwari family, another is a second generation industrialist whose father scripted an amazing rags-to-riches story and the third was a professional till one day he succumbed to the charms of entrepreneurship.
'My definition of a true star is when they enter a room, the energy of the room changes.' 'She has the aura of a true star.'
20 years ago this week, India and Australia played one of the greatest Test matches in cricket history. Sreehari Nair relives the sound and the fury of that unforgettable game at the Eden Gardens.
Best vs Best. Tiger vs Tiger. Star India, BCCI team up for a high decibel campaign for the cricket jamboree.
Don't go by the number, Ranveer Singh says, he is picky when it comes to endorsements. There are some brands he will never endorse. Fairness creams, for example, but he does not turn away from cola and alcohol brands.
Ram Sumiran Pal arrested in Delhi; hunt for two others on.
CSK is reinventing itself to get rid of the controversies and improve brand value
'As an idea, cleaning up India is a good one,' says Mitali Saran.
Even Delhi does not have a full-time registrar of chits.
The finance ministry and several agencies under it such as the Securities and Exchange Board of India (Sebi) and the Enforcement Directorate (ED), which are investigating the affairs of Sahara India Parivar, are worried about its exposure to National Spot Exchange Ltd (NSEL) products.
DD Kisan in the past year has clocked an average direct viewership of 500,000 to 10 million.
Eleven years on, while 80% of scam-hit investors have been fully compensated, more than 50% of the sum is yet to be distributed.
'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge.'
The West Bengal chief minister also accused the PM of 'removing crucial files' related to demonetisation.
If the radical Islamic movement had been largely peaceful, Headley would have probably found another way to ensure real life excitement.' 'But I really do believe that his relationship with radical Islam is real. Very real.' 'It was a match for his desires.'
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
'I came to know that there was a big racket going on in the selling of onions. Private players were hoarding onions and these things cannot happen unless they have political patronage.'
Mobile tower radiation reaching us is more than a thousand times weaker than that from the handsets we use and the Indian standards are 10 times more stringent than the global norms recommended by the World Health Organisation, points out T V Ramachandran.
Conglomerate has become the first corporate house in India's history to adopt a historical monument, in a Rs 250 mn contract spanning five years.
Some investors warned of a coming British or even global recession as sterling collapsed to hit its lowest since 1985.
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